Top 10 AdSense Tricks To Boost Your Commission
By Kalena Jordan
Google AdSense - http://www.google.com/adsense - is fast becoming
the preferred way for people to earn an income online. Forget
eBay and multiple affiliate programs. Whether you are a work-at-
home mom trying to make a little extra cash or an Internet
entrepreneur with hundreds of monetized websites, AdSense is
truly the easiest way to earn money.
Simply sign up for a free account, grab your ad code and paste it
in your site. But here's the amazing thing - no matter how much
money AdSense is making for you right now, a few simple tweaks
can increase that amount considerably. And I should know, after
learning about these tricks, I more than doubled my AdSense
commissions!
The self-proclaimed AdSense gurus and experts are sharing this
insider knowledge, for a fee.
You can learn all these secrets from them, as long as you buy
their e-book, sign up for their seminar or purchase their
newsletter. But I'm going to share all their AdSense tricks for
free. Here they are:
1) Color code your ads to match your web site palette *exactly*.
Don't use frames around your ads. Instead, in the AdSense code
generation interface, make sure you choose the same color as your
page background for the ad frame and the ad background.
When choosing the ad heading colors, match them to the *exact*
color of your page headings. Use the exact same ad background
shade as your page background. Use the exact same ad text font
and color as the text on your pages. You can see an example of
this color-matching on my Search Engine Advice Blog at -
http://www.searchenginecollege.com/blog.htm - notice the 4 link
ad unit at the top and the skyscraper text ad unit on the left
hand side under the heading Ads by Google as you scroll down the
page? The link and text colors are identical to the color palette
used throughout the rest of the page.
Near enough is NOT good enough. If you can't quite get the color
matching right, use Google's built in color palette together with
the RGB to HEX or vice versa color converter on this page -
http://www.w3.org/MarkUp/Guide/Style. That handy little tool was
a life saver for me.
This is probably the one single tweak that made the most
difference to my commission levels.
2) Try not to use the traditional horizontal banner style or
leaderboard image ads because people are blind to them.
3) Use Google's own AdSense optimization tips at
https://www.google.com/support/adsense/bin/static.py?page=tips
.html and visual heat map to assist you in deciding where on your
page to place your AdSense ad code.
4) Research competitive keywords using a keyword research tool
such as Keyword Discovery at
http://www.keyworddiscovery.com/?id=22487 or grab a list of the
most popular keywords from various sources and use them in your
web site pages where relevant. This article -
http://searchenginewatch.com/facts/article.php/2156041 - is a
good source of frequently searched keywords. Targeting popular
keywords should trigger AdSense ads on your pages that utilize
those keywords. The more popular the keyword or phrase, the
higher AdWords advertisers are generally willing to pay per click
for it so the higher your commission on those clicks.
5) Incorporate the AdSense code into your page so that the ads
look like a regular part of your site. You can see an example on
this Internet Dating Stories site - http://www.lovestory.com.au/-
where link ads are incorporated within the regular left hand
navigation of the site under the heading "Feature Links".
6) Use Google's new 4 and 5 link ad units wherever possible. They
seem to have a much higher Click Through Rate (CTR) than regular
ad styles. You can view all the AdSense ad formats at
https://www.google.com/adsense/adformats.
7) Place arrows or images next to your ads to draw attention to
them. You can see two different versions of on this search engine
article library page -
http://www.searchenginecollege.com/articles/article-library.htm -
at the top (where a pointing hand directs your eye to the ad) and
the bottom where 3 images draw your attention to each of the
three AdSense ads.
8) Use the full allowance of multiple AdSense ads on each of your
pages - 3 regular AdSense ads, plus 1 link unit. Use careful
placement of these ads so they blend into your site and don't
distract from your content. Clever use of this allowance can be
seen on this page about bad Internet dating stories -
http://www.lovestory.com.au/bad-stories.htm - where you see: - 1
horizontal 4 link ad unit towards the top of the page under the
first paragraph. - 1 vertical skyscraper text ad unit about
halfway down the left hand side under "Sponsor Links". - 1
vertical skyscraper image ad unit down the left hand side under
"Sponsor Links". - 1 horizontal text banner unit at the bottom of
the page with images above each ad to draw attention to them.
You can also include 1 AdSense referral button in addition to the
3 other units.
9) Tailor your page content to a particular niche or focus. Page
content that is tailored towards a specific theme is more likely
to trigger AdWords ads that closely match the content and are
therefore more likely to interest your visitors and inspire them
to click.
Don't create pages merely for the sake of placing AdSense ads.
Visitors (and search engines) can see through this ruse in an
instant.
10) Use custom Ad Channels for each of your ad placements, for
example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation
Image Skyscraper" etc. Tweak, track and measure the success of
each of these custom channels so you know what gives you the
highest CTR. Some ad formats and colors will work better than
others, but you won't know which until you test, test and test
some more!
The above article may be re-published
as long as the following paragraph is included at the end of the
article and as long as you link to the URL mentioned below:
About the Author:
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well as
running her own SEO business, Kalena manages Search Engine
College -
http://www.searchenginecollege.com - an online training
institution offering instructor-led short courses and
downloadable self-study courses in Search Engine Optimization and
Search Engine Marketing subjects.
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