7 Easy Tips On How To Improve Your Website
Sales Letter Instantly
Evelyn Lim
Would you like to get more sales from your online sales letter?
Here are 7 easy tips that you can improve on your ad copy
instantly and generate more revenue:
1. Have a Strong Call to Action. Decide what is it that you
want your prospect to do when reading your sales letter. Are
you asking your prospect to subscribe to your mailing list? Or
is it to make a purchase? Lead your prospect to the conclusion
you want by making your offer sound really attractive (eg. give
valuable bonuses) and making it easy for him or her to take
action.
2. Get help in spotting Errors. It’s tough to have a 100
percent perfect ad copy. Solve this problem by giving a reward
to your readers who spot more than five errors in your ad copy.
Alternatively, ask your personal friends to help you to check
for errors and buy them lunch!
3. Give a percentage of your sales to a charity. Mention this
in your ad copy. This is a good strategy because your company
gives back to society plus it also “propels” your prospect to
act charitably (and hence make a purchase).
4. Include a good, solid guarantee or x-days-money-back period
in your offer. In all respects, you are likely to improve your
website sales conversion if you offer a lifetime guarantee.
5. Use the checkmark or a bulleted point against each benefit
of the product or service that you are selling. You want to
have as long a list as possible! And present features of your
product or service as benefits or solutions to your prospect’s
problems.
6. Include P.S., P.S.S. and P.S.S.S. at the foot of your sales
letter. It has been shown that many busy website visitors do
not have the time to read your entire sales copy. They are
likely to scroll to the bottom of your sales letter to check
out the conclusion, summary and how much your product is
selling for. As such, in your concluding paragraph, including
post scripts is a good idea. Here, you can summarise the main
points of what you are selling, repeat your bonus offers and
once again, your call for action.
7. Include your contact information prominently. The feeling of
security is important to prospects who do not know or have met
you. If they do not feel secure, they are not likely to do
business with you. Including your contact information helps in
that they know that you are reachable, that you are a REAL
person and you are running a genuine business.
About The Author: Evelyn Lim is the publisher of the very
popular newsletter Mapping You to Success. Her FREE newsletter
is jam packed with resources, tips and ideas for the aspiring
e-business owners. To subscribe, please visit
http://www.e-BizMap.com or her blog at
http://www.EvelynLim.com
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