Designing A Website That Sells
Copyright 2005 Sandi Clements
Would you buy meat from a grocery store that left the bad
meat in with the good meat or wasn’t clean? Would you buy a
car from a sales lot that had totaled automobiles on the
front lot? I wouldn’t and neither would you. Your website
is your grocery store; your car lot. You must have an
atmosphere that is pleasing to buyers. One that tells that
buyer that you are not an amateur, but instead a trained,
seasoned professional. Your site is a direct reflection of
your product and that is why that having a well designed
website can make or break your sales.
The first thing to keep in mind when designing your
website, is “surfability”. Take a few minutes a look around
at several web pages. What makes them appealing? Were there
some that you closed out of immediately? Why? Take notes
and do your research. Keep in mind that when a person
visits your site they have a goal in mind. They are either
seeking information or shopping for a product. Give the
person what they want without having to search for it. Be
sure that all the information on your site is relevant to
your product. Make the buyer think that they need your
product to solve their problem.
Your main page serves a very specific purpose. It should be
an avenue by which the customer can shop your site. It
should be easy to view and load very quickly. This is your
first impression and we all know that first impressions can
either close the deal or loose the deal. Make it simple. It
is best to have links that are easily viewable by the
reader that will navigate them to where they want to be.
Tables are often a great choice when deciding on a way to
design the main page of your site. Your main page should
load very quickly, chances are if it takes the page more
than ten seconds to load even on a 56k modem, the customer
will click away to save time, hoping to find the
information or product elsewhere. To increase the loading
speed of your main page you should avoid large graphics or
excessive graphics. To many banners or special effects can
cause a page to load slowly as well.
To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a content site
where the user will be doing a lot of reading, it is best
to stick to black and white. Color can be added when using
tables, as a way to brighten up the page, but remember to
keep the overall look of the page professional and
appealing to the audience that will be visiting most often.
Since screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may also
choose to set the tables in your web page to span a
percentage of the page rather than a set number of inches.
This will be sure to accommodate all screen sizes. You
should remember that a lot of Internet users will not use
the same browser as you, and therefore you should be sure
that your site looks as good on other browsers as it does
your own. You can do this by downloading several browsers
through which to look at your page.
Be aware of the fact that the overall look of your website
is a way to make money. The appearance of the site, if
designed properly, can be an excellent marketing strategy
for your product or service.
Sandi Clements can help YOU start your own profitable
business on the Internet within the next 24 hours... To
learn more, visit:
http://www.SandizMoneyMaker.com/pips.html
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