Web Site Traffic Strategy To Get Targeted
Visitors And Convert Them Into Loyal Customers
Nickolay Bokhonok
Targeted web site traffic is crucial for every web site. But
there are many web sites, and all they are different. Is it
possible to make a universal plan of actions for getting
targeted web site traffic to any type of web site? Actually
such plan of actions already exists.
This universal plan to get targeted web site traffic can be
split into three main stages:
(1) Getting Targeted Web Site Traffic
(2) Growing The Client Base And Getting More Sales
(3) Adjusting Web Site To Current Online Market Requirements
So, let's briefly cover all the stages. You will see how this
plan of actions may fit any online business you have.
Start Up - Getting Targeted Web Site Traffic
========================================
Step # 1. Find joint venture partners and affiliates in your
niche.
If you do this manually, then you just have to submit your
major niche keywords into search engine and find top
'competitors' in your niche. You will turn these competitors
into your allies.
Step # 2. Get email addresses and names of your partners and
affiliates-to-be.
You need to scroll the found web sites and get contact data:
email and web site owner name. If you do not find this data on
the web site, you can look in WHOIS for it. After these two
steps you have gathered your own base of successful web sites
in your niche. Time to make the next step.
Step # 3. Send a joint venture or affiliate offer.
This step is both easy and difficult. Easy because you already
have database with web site owners' names and their email
addresses: you can use any mass mailing tool to send these
people your offer. If you personalize your message with name of
a person whom you are writing, this will not be qualified as
SPAM. Personalization is very important for your JV and
affiliate finding campaign.
The offer itself should be very, very attractive. Do not try to
cheat your future partners saying that your web site has huge
traffic, if it does not. Better show them the potential of your
web site and the potential for extra profits they can make with
you. All web sites were starting from something: it is not bad
if you still have not gained much, it is bad if you do not know
how to make profit from what you have.
Note # 1: JV partners and affiliates will make a great job for
you - they will bring targeted visitors to your web site and
advertise your offers to their clients or to the targeted
online audience. Make sure to offer them good conditions of
cooperation: the more motivated they are to work with you, the
better they will work to give you targeted web site traffic or
advertise your offers.
Note # 2: First three steps may take much time to be done. But
today there are many web-based tools that do this job
automatically. This will save you much time and efforts, and
turn hours of work into minutes.
Growing The Client Base - Getting More Sales
=========================================
Step # 4. Set up link exchange directory.
It is very important that many web sites should have links to
your web site. But even more important is that these web sites
should be from your business niche. These web sites should be
found by the keywords that you want other people to find your
web site with.
If you have many relevant links in your directory, search
engines will 'think' that your web site is a real magnet in the
niche, and these search engines will automatically raise your
web site status. The bigger is your status, the more targeted
web site traffic you will get to your web site.
One more tip: the best way is to convince your link exchange
partner to exchange links on home pages of your web site. It is
not very easy to do, but it is possible, and it will give great
results.
STEP # 5. Use autoresponders to convert prospects into clients.
Internet statistics says that usual web site visitor averagely
stays on web page for about 20 seconds. If this visitor found
nothing interesting on your web site during this time, the
visitor may leave your web site forever. Autoresponder will
help you to catch this visitor and get the visitor back to your
web site any time you wish.
Autoresponders have the magic power of follow upping. With
autoresponder you can educate and motivate your visitors to use
your offers and grow your client base at the same time.
You put on your web site a subscription form which offers your
web site visitors to get more interesting info/product
discount/special offer/download materials for free. Once they
have entered their name and email address to subscription form,
you got them into your own database. Now they are your
prospects. Make sure that you give your prospects really
interesting info which has close relation to the specifics of
your web site.
You can give some educational materials, or you can give
articles with reprint rights about the benefits of your
product/service, you can give fresh updates about important
events of your niche market, etc. Give them all you can to get
prospects back to your web site ready for some action on it.
The more prospects you have in your mailing list, the more
targeted traffic you will get, and the more sales you will
make.
STEP # 6. Convert traffic into sales.
Use mailing list, autoresponder and URL tracking tools to raise
the effectivity of your offers. Check what offers give better
response, use them more, improve them - work with your clients.
Let them feel your personal care about their needs.
The number of strategies here is unlimited. It can only be
limited with your imagination and desire to work. The core
principle is simple: you have targeted traffic - what it may
need. Materials, discounts, advertising copies, bonuses, free
gifts, additional/supplementary products of your 'competitors'
(you see, now you are very useful for JV partnership even to
the most successful web sites in your niche).
If you are right about what your clients may need, they will
surely buy it, subscribe for it, reserve a bonus copy of it,
etc.
Adjust Your Web Site To Current Online Market Requirements
============================================
Step # 7. Check what gives money and what gives losses.
Use URL tracking tools to check what strategies, ads, web page
texts, online campaigns give nice results - stick to them. If
you see that something gives losses - eradicate useless
efforts.
URL tracking is the tool for getting the real picture of your
business. You may be absolutely sure that your ad copy #1 is
better than ad copy #2, but unless you tried it - this is just
a suggestion. However if your ULR tracking tool shows that ad
copy #1 was clicked 70 times and ad copy #2 was clicked 500
times, this is statistic data.
Do not run your business with closed eyes. Track what brings
you profits, and what gives losses. And go with the things that
live you profits.
Step # 8. Make necessary changes to web site.
Once you found that any element on your web site needs changes,
do the changes immediately. The best way to make changes is by
using content management system. Content managements systems
are easy: if you have ever worked with WordPad or any other
word processor, you already know how to use content management
system.
Make necessary changes to get more profits from your web site.
Step # Last. Test, test, test - this is not a new suggestion,
but a very important one. Always keep your hand on the pulse of
your online business.
Summary.
As you can see, this plan of actions can be applied to any web
site.
The steps are not detailed, but now you know that getting free
targeted web site traffic is not a myth. It is just a matter of
special tips and techniques. Try this plan of actions and see
how it will work for you.
About The Author: Nickolay Bokhonok - CEO And Owner Of
DesktopMoney LTD. Inventor of Internet marketing software and
scripts. Learn more about web site traffic building strategies,
schemes and tips in "Free Traffic Course" at
http://www.FreeTrafficSystem.com
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