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Why Aren't You Making Any Money?
By: Dave Cole
Why aren't you having success with your business?
Well honestly there are a lot of reasons, but one aspect I'd
like to chat with you about today is something that seems
to plague every network marketer and every online marketer,
whether you're in an affiliate program or otherwise.
As you may know, I'm manager of the local Pony and Colt
baseball teams. If you happened to sign up to play on one
of my teams, but then hardly ever showed up for practice
and when you did, you hardly ever took batting practice.....
do you honestly believe you would become a good hitter?
When my son (Karl) played Little League baseball, I would go out
and literally throw him hundreds of pitches a day, almost
every day to sharpen his batting skills. Even now, we have
started batting practice around Thanksgiving. We go in to
the batting cage 4 times a week and take one half hour of
batting practice.
Now consider the boy who hardly ever takes batting practice.
Which do you think will hit for a higher average and more
power and be a more successful hitter.....Karl or the other kid?
Obviously Karl would be the better hitter. That's a no-brainer.
If we never threw a baseball or did any of our pitching drills,
do you think Karl would be a decent pitcher?
Of course not.
But we've spent tons of hours practicing and throwing and
sharpening our pitching skills and he has become one of the
best pitchers around because of it.
Our diligence in practicing doing the mundane drills with
batting and pitching has paid off tremendously in making him
a fine young baseball player.
What it took was hours and hours and hours of doing the
same thing over and over and over until we had attained
a degree of confidence and success. And still, we do the
same routine drills over and over and over to keep him sharp
and in shape.
Network marketing is no different.
There is no mystery to being a success in network marketing
or in an affiliate program or any business for that matter.
What it takes is to do what you need to do, over and over and
over and over.
And what's that one main ingredient?
Showing your business or opportunity to as many folks as possible.
The more you show it, the better you become at doing it and
the more you increase your chances of success in getting
someone to join with you.
Honestly, if you think you're going to show your opportunity
to 5 people a month and expect any major degree of success,
you're probably operating from a different planet.
The more you show your opportunity to other people, and
obviously people who are targeted, the better your
results will be.
Now that's pretty simple isn't it.
But how many people join up with a business, then show it
to 10 people or less, get ten no's and quit.
I've showed my primary opportunity to thousands of folks,
and gotten far more no's than yes's, but in the process I've
sharpened my skills in showing considerably and also have
gotten enough yes's to make it considerably worth my efforts.
Network marketing, online marketing, offline marketing,
it's all a numbers game.
Can you imagine opening a health food store on main street
your town USA and having ten people come in, look around
and then leave without buying anything.
You might have invested 75,000 dollars to open this store
and the first ten people don't buy anything. Are you going to
quit and say, "well I guess this business isn't for me?"
No, you're going to stay open and keep trying to attract
customers and keep showing your products to as many people
as possible because you know that the more people who come
in your doors, the more people that are going to purchase
something.
Why do you think that McDonalds, WalMart, Dell, Ford and
all the other big companies advertise, advertise, advertise?
It's because the more people they show their products to,
the more yes's they get to sell their products. If Ford Motor
Company never ran an ad, do you think they would be able
to compete with GM and the other big car manufacturers?
Ford could put out the best car or truck in the world, but
in order to sell their products, they have to get their ad in
front of hundreds of millions of potential buyers. If they didn't
they would soon be out of business.
Your company might have the best products in the world,
but if their distributors don't show that product or opportunity
to hundreds of thousands of other people, that company
will go out of business.
You might have the best products in the world, but if you
don't show your products and your opportunity to hundreds
and thousands of people, you won't make very much money
with your business either.
You don't have to be a master showman, you don't have to have
a "slick" sales pitch, you don't have to be an expert on your
company's compensation plan in order to succeed.
But what you do have to do is be very good at showing your
products or opportunity to a lot of people.
The more no's you get, the more yes's you will get. Someone
once said, "If you want to increase your rate of success,
increase your rate of failure."
When Karl first started pitching, he would throw what seemed
like endless pitches all over the place. But we kept throwing
and throwing and throwing the ball and now he is able to
consistently throw strikes.
The big secret in network marketing and in business is to
show your products and opportunity as many times as possible
to as many people as possible.
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Dave Cole
Prosperity: The Choice Is Yours
Copyright © 2005
http://choosetoprosper.comThis article may be freely copied or used under the
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