8-Reasons MLM Distributors Fail
Thom Reece
There dozens of reasons why any one individual might not be
successful with his/her network marketing business... or any other business
for that matter.
Here are a few that I can think of right off the top of my
head:
NOT TREATING IT LIKE A BUSINESS...
Network marketing or MLM is just another method of
distribution of a product or service. It is a "business"
in every sense of the word. Many new distributors do not
realize that all the same skills and dedication to effort,
that are required to be successful in any business, are
needed in their MLM business.
UNREALISTIC EXPECTATIONS...
Unfortunately, this industry has the reputation of making
it sound too easy. Distributors, in their eagerness to build "any" type of
organization, paint too rosy a picture to convince a prospective distributor
to come aboard. This is a disservice to the industry, the recruiting
distributor, and to the prospect. Experienced and successful distributors do
a lot of "sifting & sorting" to find the right prospects for their
organization. They require that the prospect jump through a lot of
qualifying hoops to become part of the team.
NOT BEING TRAINABLE...
If you cannot, or will not, take coaching and instruction then MLM is not
for you. Surprisingly, those with strong professional selling skills are
often the worst choice you can make for potential team member. They often
think they must "re-invent the wheel" to conform with their selling
experience. Your successful upline "knows" how to work your business. Follow
their lead and duplicate the already successful system.
POOR CHOICE OF UPLINE...
Your choice of your upline sponsor is critical to your success. Most new
distributors give little or no attention to this important detail. If you
sponsor is not a good trainer, or is not willing to implement the systems
necessary to support YOU... then you have the wrong sponsor. Your sponsor,
in the truest sense of the phrase, is your "partner in success". A bad one
can stifle your success... a good one can skyrocket your profits and greatly
shorten our learning and selling cycle.
If you have a sponsor who is not serving your needs then work upline until
you find someone who will give you the support you need...and have every
right to expect.
POOR CHOICE OF COMPANY/PRODUCT...
Always look at the product first. If you would Not "willingly" buy the
product and enjoy it's benefits... why do you think anyone else would? Marry
the product with your own interests and needs. If you are interested in
wellness, health & fitness, etc. then select a company who has a leadership
position in these product lines. Don't
try to sell something you can't get enthusiastic about... and which does not
fill a proven need in the marketplace. Never mistake the "comp plan" for the
opportunity... the opportunity is in the product. The most lucrative pay
plan in the world will not pay you a dime if you cannot sell the product...
and the customers do not willingly re-order.
NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...
Your success or failure with any MLM will be greatly determined by the
"consumability" of the product. If the product is a "one-time" purchase the
success of the MLM model is doubtful. Residual income depends on the
consumability of the product.
YOUR OWN LACK OF DISCIPLINE & PATIENCE...
No business becomes successful instantly. MLM is no different. You should
become involved with any MLM only if you are willing and able to commit a
minimum of one year of hard work to the building process.
YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS...
Building any business requires a certain commitment of time and money to
succeed. You must make available a minimum number of hours per week to
"work" the business... and you must be willing to invest the money necessary
for advertising, supplies, lead generation, etc. MLM is NOT
a get-rich scheme, despite the wild claims made by some. Network marketing
IS a business that requires the same level of dedication that getting to the
top of any Fortune 500 company takes.
With MLM, however, YOU own the company and there is no arbitrary boss
determining your worth.
© Copyright 2005 Thom Reece All Rights Reserved
Thom Reece is the CEO of On-Line Marketing Group, a direct response
marketing agency with headquarters in Hawaii. He is the creator of the
Online Marketing Resource Center [
http://www.e-comprofits.com ] & the major portal for the network
marketing industry- MaxxMLM.com [http://www.MaxxMLM.com ].
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