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Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and creativity. He was always coming off with some unique or interesting new way of looking at things or saying something. It was actually a refreshing experience for me to watch and remember the fun and zest he had for life at that age. Life was so very new and interesting at that age. Every day was a new adventure and presented new opportunities to learn new things. Getting up every morning was something he looked forward to. He hadn't yet learned or developed some basic fears, like the fear of being criticized or of what others might think of him. His actions and words were not hampered by thoughts of “What will others think if I say or do this”. There was no fear that blocked or stifled his imagination and creativity. He was never concerned that mom or dad might think less of him because of his actions or words. One of the areas we need to be creative in is our ad writing. Ad writing is an applied skill, it is an art, and it is a science. It doesn't happen overnight, ad writing takes a lot of practice, and a lot of learning to do before you get good at it. We'll discuss the science of ad writing in a future article, but for now
we are going to focus on just being creative with your writing.
Why do we need to be creative? Consider this: if a lot of people are
selling or pushing the same product as you are, and using the same ad
as you are, then there are going to be an awful lot of ads out there all
looking the same. If a thousand other ads look just like yours, just how
many clicks do you reasonably expect to come to you? Creativity in your ad writing allows you to "break out of the pack"
and give your ad sparkle with dynamic and imaginative ideas -- something
that will capture your reader's attention and get them to want to click
on your ad. Your ad has to stand out and be noticed above all others! It's said that you have 3 seconds to attract your reader's attention
before they click on to greener pastures. The human mind constantly seeks for new and more exciting ideas
and words to stimulate it. A person viewing the same boring headline or
ad over and over again will become numb to it and will simply ignore it's
presence.
It's your job as an ad writer to capture that attention and give the
reader's mind a new and refreshing experience. Using your creativity and imagination to accomplish these objectives
is a must do. Writing an ad is a challenging, exciting, and stimulating
adventure for the ad writer. If you get that “charge” out of writing an ad,
then most likely it will stimulate the reader also. If ad writing is a “chore” for you, and it's something that you just
feel you "have to do", then don't expect really good results either. It's actually fun to think up new ways to say the same old thing.
It's a challenge to see what new headline will attract another's attention.
It's always exciting to see that a lot of people have been attracted to a
headline and clicked through on it. There are 2 things that will destroy your creativity: distractions and
fear. A mind that is filled with thoughts telling it all the other things it must
or should be doing will be a mind that is not capable of being expressive.
That mind is worried, disturbed, and is unproductive. Go do whatever else
you have to do first, then when you can be free, write your ads. The great painters and artists of our world history had the unique
ability to totally block out the world and focus only on what they were
doing at the time. The second thing that you must do is get over any fears of criticism.
If you are concerned about what others will think when they view your ad,
you're in big trouble. If you think you are going to be creating a masterpiece of literature in your ad
writing, you cannot allow those thoughts to belong in your head! I'm going to let you in on a little secret I've never told anybody. When
I write an ad I pretend. I pretend I'm one of the world's great writers
who is creating one of his great works of literature. And I pretend
that no one will ever see what I write. It's easy to write to a computer screen that has no feelings or
emotions or words that spit back at me, “This is no good, no one
will ever read this garbage”. I pretend that as soon as I write this
stuff, it will get deleted. There's no fear when I write! I can be like a little kid again and
be free to express my creativity. After all, the only thing that will
ever see this is my trash bin, right? I can type whatever I want with
no fear of being criticized or condemned by what comes off the keyboard. I can be 4 years old again and say what I want. I can be free to be
creative and let the creative/imaginative juices flow. It's a Pig's Life Andrew Freemantle, owner of Kenniford farms in Devon, England, has
the ability to be free and creative in his line of work, raising pigs. In 1998 the global market for pork was glutted and the price of pork
fell, plus the British government banned some of the feeding practices he
had been using. Mr. Freemantle was left with a dilemma, his market was
drying up and the prices he was receiving were not enough to cover costs.
One day, while watching his pigs, he came up with a brilliant idea.
His idea was to broadcast the pigs trotting around the farm via the
Internet. The site was up in April, the emails began pouring in, and in
fact his site received so many hits, that his ISP was forced to close it
temporarily because of the high traffic. Because of his creativity and not allowing his fear of what others
might think, Mr. Freemantle now has a thriving business going selling
pork over the Internet. He is no extra ordinary person, in fact, he
was a dairy farmer most of his life, had no great education or other
skills that would set him apart. He simply had an idea, used his imagination, and had no fears
in what he was doing. If you would like to see his pigs: http://www.pigbrother.uk.com His comments are: “The beauty of it all is that the Internet puts my
little farm on a par with a multi-national company.” In case you're wondering. Some of the new URL's that are coming out look
like: https The little s on the end means that the web site is a secure server. The Board of Directors of the Internet Corporation for Assigned Names
and Numbers (ICANN), last week announced that they were adding 7 new
top level domain names, or suffixes for Internet web sites. This move was done to alleviate overcrowding in the more popular
categories. The new suffixes will be .biz, .info, .name, .pro, .museum,
.aero, and .coop. The new names won't be coming onto the net until
the middle of 2001.
Christopher Morley reminds us: "The big shots are only little shots who
kept on shooting" We have a new web site up and running! It's been a very exciting past
few weeks, I've been like a little kid at Christmas again waiting for the
arrival of my new present. Diana Ward of Forward Productions has been
a most accommodating and pleasant person to work with as she has
done the design work and HTML coding for the site, plus put the whole
thing together and on the web. Diana is a Prosperity course member and has developed her own
business designing web sites along with publishing 2 exceptional
e-zines. I'm so happy with the work she has done for us, she has
not only done a professional job for us, but also has been a delight
to work with. More about her in a future issue, for now you can view her site at:
http://www.forwardproductions.com Our new site is located at:
http://www.choosetoprosper.com We offer to you as a subscriber, FREE of charge, the exciting
Prosperity: The Choice Is Yours marketing course. It is filled with
valuable information that will help you as a beginner, or experienced
marketer, learn how to start and run a successful online business. If you really want to learn the secrets of how you too can be a
successful network marketer and live a life of freedom, then you can
have it all at absolutely no cost to you, today. Plus you will receive
a free web site to help you promote your current business. We want you to succeed! http://www.theduplicator.com/vip.cgi/djcole As always, have fun, enjoy your life, it's God's great gift to you, Dave We certainly wish to thank and welcome all new subscribers for joining us and hope that your reading will not only be fun, but also an adventure. Every reader is encouraged to send a copy of this e-zine to any person they feel would be interested in reading it. Subscriber's email addresses are held in strictest confidence, and will not be made available to any party. If you have received this mailing by mistake, please forgive us and send an email to the above un-subscribe address.
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