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Prosperity: The Choice Is Yours
September 19, 2003
Things like, making money, don't just happen.
If you are struggling to make your desires come true;
and truly want to know how You Can Overcome any
obstacle to your success, then I really suggest you
give some consideration to getting a copy of these tapes.
Click here to see what they're all about:
"If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours."
~ Henry David Thoreau ~
If you tried to reach our web site, or sent us an email this week and the site wasn't up or we didn't get back with you, we moved servers and there were some complications. The Web sites were up and down and the email didn't start working until yesterday, so we apologize.
Hopefully all the bugs are worked out now.
Below is a story of some more of my failures, don't be
afraid to grin while reading it. I've made a lot of mistakes, below are just a few of them, but also I wanted to share with you what NOT to do when advertising on the Interent.
Next week we'll go over what does work.
How Not To Advertise On The Internet
By: Dave Cole
Over a year ago I decided to do a little experiment.
For one solid week I spent 12 hours a day posting my
ads to all the FFA, Link, and free classified ad pages I
Even bought a fancy high powered submitter that ran off my computer to put my ad on thousands of more pages, just plug in the web address and a few lines of text and off it went sending hundreds of messages per second. Downloaded several free submitters and used them too.
I was advertising a free subscription to my newsletter
with the ads. Not a thing was mentioned of any selling,
just a free subscription.
A whole weeks worth of work of hard submitting, and
At the weeks end, I totaled a whole 5 new subscribers.
One whole weeks worth of solid submitting and 5 new
subscribers and not a penny in revenue.
Was I discouraged....you bet.
Something just wasn't right here.
So I tried a "new" approach.
Got involved with those companies that promised to send the ads out to thousands more "opt-in" readers, or better yet, folks who had submitted links to FFA pages and were "hot", in fact "red hot" prospects for my business, and were just waiting by the edge of their seat to receive my advert.
Course they all cost me money to join, a monthly fee,
but I gladly paid their fee cause all the hype told me that
everyone was making scads of money off this new approach and it was a no fail proposition.
Tried this new way of marketing for about a month along with various so-called "safelists" and guess what?
Averaged about 5 new subscribers a week.
So I did a little experiment.
Loaded up my trusty high powered, high cost submitter
and blasted away. While it was blasting, I also went to
the FFA pages it was submitting to. Sure enough, my ad showed up. Wow, was I thrilled that the thing actually worked!
But, alas, within 12 minutes time my link disappeared from the site. Seems that the pages only kept the links for a certain amount of time until other, newer links would appear.
I deducted from this:
1. Everybody and their brother was posting to these pages along with me.
2. No one ever actually even went to these pages to
see the links.
3. Even if they did, the links wouldn't be up long enough for anyone to see.
So much for posting to FFA and link pages. Forget it.
Time and effort waster big time.
Next I tried ezine advertising. Better results, but
it all depended upon which ezine I advertised in and
what adverts I put.
Sent solo ads in one highly popular ezine to 50,000 and
got nothing, on a proven ad I knew was pulling about a
2% response rate. Complained to the editor and graciously or out of concession, the editor ran it again.
So I've now got a 100,000 run on an ad that should have brought me at least 200 sales and I got zero.
Later found out the reason for the high number of subscribers was because he was subscribing everyone who posted to his FFA pages, with or without their knowledge or consent. Of course the confirmation email from the posting told you that you were now subscribed, but who ever reads those confirmation emails anyway. And of course, no one was
ever really reading that ezine either.
And, who ever posts to FFA pages using a "good" email address? No one.
Everyone uses a free or bad email address and just dumps the inbox without ever bothering to even look at the mails anyway.
So I tried the next new wave of marketing, bulk email.
Of course I was "ethical" and purchased a list of addresses from a lead broker who guaranteed these addresses were fresh and hot and just waiting to receive my offer.
Again, I offered a free subscription to my newsletter and started sending out emails to the huge list of names I had just purchased (over one million addresses for the
remarkably low price of only $150.00).....Somebody
Loaded about 50,000 in my autoresponder with the
7 follow up, carefully crafted messages that were sure to get these folks to sign up.
Know what I got?
A ton, and I mean a ton of spam complaints.
More money & time down the drain.
I know what went wrong.....I should have purchased the software and harvested the addresses myself, this way I could be assured that at least the email addresses were "targeted".
So I spent a couple hundred more on buying this new, high powered software that promised to glean and harvest addresses that were specifically targeted.
Obviously it worked, the first night my software ran, I got about 225,000 addresses....Whoopeee! I've got to be in the money now.
So I diligently loaded another 50,000 in to my autoresponder with the 7 carefully crafted messages and hit the send button.
Guess what I got this time?
The upline server shut down my entire domain that had
the autoresponder on it because of all the spam complaints.
Not a pretty thing to happen.
So does advertising work on the Internet? Well,
yes it does.
I used to hate when those TV shows would be two part and right in the middle of a suspense they would
tell you, to be continued next week, same time, same
place.....however I'm going to do the same thing
and say, you're going to have to wait until
next weeks issue to find out what really does work.
Did You Know That
Walt Disney was turned down 302 times before he got financing for his dream of creating the Happiest Place on Earth. Today, due to his persistence, millions of people have shared the joy of Disney.
Colonel Sanders spent two years driving across the United States looking for restaurants to buy his chicken recipe. He was turned down 1,009 times! How successful is Kentucky Fried Chicken today?
While living in New York City and attempting to become a star singer, Madonna was so poor, she actually would go to the dumpsters at McDonalds and eat the buns and french fries that were thrown away.
Are You Tired & Overworked?
A virile, young Italian soldier was relaxing at his favorite bar in Rome, when he managed to attract a spectacular young blonde. Things progressed to the point where he invited her back to his apartment; and after some small talk, they made love.
After a pleasant interlude, he asked with a smile,
"So. . . you finish?"
She paused for a second, frowned, and replied "No."
Surprised, the young man reached for her; and the love making resumed. This time, she thrashes about wildly; and there are screams of passion. The love making ends; and again, the young man smiles, and asks, "You finish?"
And again, after a short pause, she returns his smile, cuddles closer to him, and softly says, "No."
Stunned, but damned if this woman is going to outlast him, the young man reaches for the woman. Using the last of his strength, he barely manages it, but they climax simultaneously, screaming, bucking, clawing and ripping bed sheets.
The exhausted man falls onto his back, gasping. Barely able to turn his head, he looks into her eyes, smiles proudly, and asks, "You finish?"
"No!" she shouts back, "I Sveedish!"
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Our great blessing is: YOU!
The Important Stuff......
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Copyright © 2003, Dave Cole All rights reserved